Flavour comes first.
Food should make you want another bite. We put as much imagination into taste as we do into choosing our ingredients.
Nairobi roots. Plenty of heart.
A good idea.
A kitchen full of possibility.
We believe everyday food should be something to look forward to. A bright sip. A colourful plate. A moment that makes the day feel a little better.
Our beginning
Before the café,
there was cashew milk.
JooSmoo began in a home kitchen with a search for a plant-based milk that felt right. Cashew milk was made for family. Friends asked for some. Then friends of friends.
What started small became something to share. Since 2018, JooSmoo has grown into a Nairobi food and drinks brand, creating cold-pressed juices, plant milks and café food with taste at the centre.
Our cafés became places to pause, refuel and connect. Our menu grew too: grilled sandwiches, colourful J Bowls, smoothies, parfaits and little treats, each with its own JooSmoo character.
A little Swahili. A big idea.
Soma label.
Read the label.
We took inspiration from the Kenyan phrase soma label and made it our own: {somalabl}.
For us, it's an invitation to be curious about what you eat. To notice the ingredients, appreciate how they come together and choose food with intention.
It's the thought behind our recipes, and the conversation we want to keep having around food.
What makes it JooSmoo
Thoughtful food.
Joyful everyday moments.
Ingredients matter.
Fruit, vegetables, herbs, nuts and the possibilities between them. Our kitchen starts with ingredients worth getting to know.
Goodness is for sharing.
From that first family jar to a café table, JooSmoo has always been about bringing people a little closer through food.
The next chapter
Conscious
convenience.
We want to make thoughtfully prepared food an easier part of a busy day. A quick stop doesn't have to feel like a compromise.
As JooSmoo grows, our ambition is to reach more tables and strengthen our relationships with the people who grow and prepare our food.
Find your JooSmoo